Sebastian Kraft, Consulting is an international Marketing & Communications Consultancy focusing on Direct Marketing, CRM and Internet.
Sebastian Kraft, Consulting: What sets us apart
Sebastian Kraft, Consulting advise in an implementation-oriented way and achieve directly measurable results. We reach our objectives within time and budget through modern project management and individual consulting methods. Reporting to measure success is a matter of course.
The realization phase is the time to define measurable objectives, with which the client‘s management can lead this specific area of business in a result-oriented way after the project is completed. This includes, of course, the integration into existing, classic activities.
We understand companies as learning organizations which we accompany on their way to into the digital future. We implement technologies and processes which will subsequently be used by our clients internally.
To keep pace with the rapid changes in the new media, the continuous updating of our approaches and consulting processes is a natural part of our activities.
Sebastian Kraft, Consulting: Focus of activities
Amongst our numerous fields of activities, the world of new media is our core competence. Here, we develop and realize customized fields of application in the area of Marketing and Communication.
Our activities reach from new development of to the optimization of existing Direct Marketing, CRM and Internet processes. This includes of course the development of concepts and strategies and their implementation and support – no matter whether the focus is on Lead Management, e-Business or other integrated approaches of modern Marketing & Sales such as Social Media, ROPO (Research Online, Purchase Offline)or the triad of Social-Mobile-Local.
The role of the consultancy here is similar to that of a coach or sparring partner – from knowledge transfer in the consultancy phase to optimized implementation in the realization phase. This also includes the evaluation of existing processes and service providers.
The impetus provided by new media is also used in company-wide processes and their optimization, going well beyond classic marketing and including other departments too.
Sebastian Kraft, Consulting: Client groups
Our clients include large producers of consumer goods, successful trading companies, franchises, medium-sized enterprises and government-affiliated organizations in Germany, France, England, Spain and Scandinavia and other countries. For a selection of our clients, please click on Client References.
Sebastian Kraft, Consulting: Fields of activities
We advise businesses and prepare an in-depth analysis including recommendations for actions in form of a consulting report. Extensive talks, close consultation with the client and a fundamental investigation of their current situation are the prerequisites of this document. On this basis, we further advise and accompany our clients in the implementation process if requested.
Resulting from the implementation process of a the consultancy mandate, Sebastian Kraft, Consulting is often asked by clients to get even more involved in the project and the business structures. In these cases, we take over the project management as well.
With more than 15 years of experience in the new media, Sebastian Kraft is also popular among his clients and other organizations as workshop leader, spokesperson or author.
Please contact us to go more in depth and understand how we can make your business even better. For contact details, please click on Contact.